Investigates the central ideas of Marshall McLuhan using pictorial techniques and including his own comments. Examines the reaction of others to his views and points out that his interest is the impact of electronic technology on the contemporary world
This is Marshall McLuhan: The Medium is the Message
February 16, 2021 Subject:
The Medium is the Massage
The accurate title of this film and the book on which it is based is 'The Medium is the Massage.' It's a pun on the word 'message.' Yes, it's the message, but for McLuhan it's also a description of the time. He, we, live in the mass age, the age of mass media.
So great to see this film. Learned things from it that could be found only in reading many biographies of him — how much he hated most of the media he wrote about. Thank you for making it available!